I noticed recently that there are certain words we use to describe something that really is the name of a brand. The brand has become the object or action.
Kleenex is a facial tissue producer. Often people say: “Do you have any Kleenexes?”
Google is a major search engine. People often say: “I’ll Google that” – meaning, “I’ll search for it on the web.”
What examples of name-branding have you seen that transcend the name to become synonymous with the things or services they produce or provide?