Let’s be honest, trying to keep up with everything social media is enough to make your head spin, keep your iphone running on a low battery and your *when the hell did they change that* reading list at capacity.
We have been honing a solution to keep our clients social media world organized, easily shareable and all in one place.
So here you go.
2013_social_media_calendar(Zip File) Numbers*
2013_social_media_calendar (Zip File) Excel*
This social media editorial calendar will hopefully help you/your business keep up on what’s what and make 2011 the year all your social media seeds grow! It takes time to build a community, but with planning, dedication and education it gets as easy as eating one more of Grandma’s cookies!
Still feeling overwhelmed by all this social media hype?
Here is why you should use an editorial calendar for your social media efforts. . .
Whether you are working with your own team, training a company or flying by the seat of your pants on your own – keeping to a schedule and knowing who is mentioning your brand and when you should post what, is key to building relationships across platforms and the foundation of your social media strategy.
A few things about this calendar that we think that will help you stay organized.
- Note the focus for the week. Such as “new products for the new year.” etc.
- If there is a particular theme for the day/week/month, such as “new product launch”/ #TravelTuesday / “best widget of the year”, then note it here and keep it in mind when writing posts.
- Consider devising a set of keywords that will be injected into your postings. If you have a new product launch, then perhaps you might want to use keywords relating to the product. Well selected key words will help people find your posts more easily.
- Keep up with and join in online chats and real life events that are relevant to you and your interests. If you are a foodie and using twitter – Join Foodie Night In chat on twitter (#fnichat) or if you are in the home furnishings industry join the Interior Designers Chat (#intdesignerchat). Also make a note of real life events and who you meet. This makes connecting online and remembering when and where you meet people easy.
- Take note of the individuals that have influence over potential buyers of your product or service, such as bloggers, journalists, academics, industry analysts, professional advisers. Most importantly, make a note of when you discover and engage with your loyal brand advocates. These people are the bedrock of your vibrant online community.
- It’s vital to make certain the events you are promoting via social media are available on your website and vice versa. Your new product/service, closings due to renovations or inclement weather or an upcoming event should all be broadcast in unison across the social media tools your use as each person in your community will come to the information in their own way.
We added our suggestions of what you can add to customize your calendar based on your social endeavors –
- Twitter : 50 Ideas on Using Twitter for Business
- Facebook : Facebook Profiles Are Not For Business … Facebook Pages Are!
- Linkedin : Etiquette for LinkedIn and the Professional Networking World
- Youtube : YouTube for Your Business
- Flickr : How to Market on Flickr
- Blog : How to Write Great Blog Content
- Quora : What is Quora?
- Email newsletter : How to Create a Successful Email Newsletter Campaign
- Updates to website : Four Reasons Why Regular Web Maintenance is Important
- Podcast : How to Podcast
- Webinar : 10 Steps for Planning a Successful Webinar
What would you add to this calendar?
Share your suggestions on how you would use it and what you might change.
How do you keep track of your social media efforts?