The Importance of Using a Social Media Editorial Calendar

January 18, 2011 by 6 Comments

Let’s be honest, trying to keep up with everything social media is enough to make your head spin, keep your iphone running on a low battery and your *when the hell did they change that* reading list at capacity.

We have been honing a solution to keep our clients social media world organized, easily shareable and all in one place.

So here you go.

2013_social_media_calendar(Zip File) Numbers*

2013_social_media_calendar (Zip File) Excel*

This social media editorial calendar will hopefully help you/your business keep up on what’s what and make 2011 the year all your social media seeds grow! It takes time to build a community, but with planning, dedication and education it gets as easy as eating one more of Grandma’s cookies!

Still feeling overwhelmed by all this social media hype?

Here is why you should use an editorial calendar for your social media efforts. . .

Whether you are working with your own team, training a company or flying by the seat of your pants on your own – keeping to a schedule and knowing who is mentioning your brand and when you should post what, is key to building relationships across platforms and the foundation of your social media strategy.

A few things about this calendar that we think that will help you stay organized.

  • Note the focus for the week. Such as “new products for the new year.” etc.
  • If there is a particular theme for the day/week/month, such as “new product launch”/ #TravelTuesday / “best widget of the year”, then note it here and keep it in mind when writing posts.
  • Consider devising a set of keywords that will be injected into your postings.  If you have a new product launch, then perhaps you might want to use keywords relating to the product. Well selected key words will help people find your posts more easily.
  • Keep up with and join in online chats and real life events that are relevant to you and your interests. If you are a foodie and using twitter – Join Foodie Night In chat on twitter (#fnichat) or if you are in the home furnishings industry join the Interior Designers Chat (#intdesignerchat). Also make a note of real life events and who you meet. This makes connecting online and remembering when and where you meet people easy.
  • Take note of the individuals that have influence over potential buyers of your product or service, such as bloggers, journalists, academics, industry analysts, professional advisers. Most importantly, make a note of when you discover and engage with your loyal brand advocates. These people are the bedrock of your vibrant online community.
  • It’s vital to make certain the events you are promoting via social media are available on your website and vice versa.  Your new product/service, closings due to renovations or inclement weather or an upcoming event should all be broadcast in unison across the social media tools your use as each person in your community will come to the information in their own way.

We added our suggestions of what you can add to customize your calendar based on your social endeavors -

*HERE IS A GROWING LIST OF SOCIAL MEDIA RESOURCES TO HELP GET YOU STARTED

What would you add to this calendar?

Share your suggestions on how you would use it and what you might change.
How do you keep track of your social media efforts?

Filed Under: Social Media Tagged With: , , , , ,

Trackbacks

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    January 25, 2011 at 1:41 pm

    [...] Owly added to end of tweet. I have had the shortened urls that leads directly to the Hootsuite website, added to the end of tweets. Now you may say, once you look at the layout of our 2011 Monthly Hootesuite Batch upload CSV files we created, that it was user error. I say nope. It happened on status updates that included no url. For the most part,  I can see that batch upload becoming and integral part of making quick work of your 2011 social media editorial calendar. [...]

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    [...] If you are interested in jumping into a chat here is a growing collection of great twitter chats to put on your social media editorial calendar. [...]

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    [...] do I do it and how do I help my clients do it? We set up an editorial calendar that provides a simple structure to guide content organization and creation for many months to [...]

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    April 18, 2011 at 5:58 pm

    [...] do I do it and how do I help my clients do it? We set up an editorial calendar that provides a simple structure to guide content organization and creation for many months to [...]

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    [...] do I do it and how do I help my clients do it? We set up an editorial calendar that provides a simple structure to guide content organization and creation for many months to [...]

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