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Social Media: How Much Time Do You Spend Online?

Posted by Danielle Hatfield on February 13, 2012 in Blogging, LinkedIN, Social Media, Technology, Time Management, Twitter |

I recently posed a question to via Facebook asking, on average, how much time people spend online per week on social networks.

Here are the results thus far. . .

It’s not surprising that the majority of those polled responded with 5+ hours per week. Many citing that there should have been another choice of 11+ hours.

A few who responded are online because of the nature of their business. But to me, that is irrelevant. As a wired society we are all spending more and more time ‘plugged in’, and it will be interesting to see the new usage statistics come out for 2011.

As we all have seen, so much can happen in very short period of time on the web. Case in point : Google+ Growth Rate Shattering Competition. Yep, you read right – it took Google+ only twenty-four days to reach twenty million users. 24 days.

Just a year ago shared in a Mashable post that Social Networking Dominates Our Time Spent Online. Adam mentions that 2010 stats from Nielsen show that sites like Facebook and Twitter account for 22.7% of time spent on the web. And a 2010 study by comScore Media, shows that the average American spent 32 hours per month on the Internet.

As with any study there will be a ‘heavy users’ group where a small percentage make up the majority of time spent online and since the number of mobile-only households overtook the number of landline-only households in 2009, that means that the average time spent online on sites like twitter, facebook, and now google+, will continue to grow as the global internet penetration rate continues to climb.

Currently 56% of Americans Check Online News Daily with 24% going to four or more unique online news sites daily. Think about it. Where do you get your news? Do you read an article shared by a Facebook friend? How about click a link while you’re on Twitter? The way information travels to us is through our networks. Who we follow, fan or watch.

Check out these 20+ Mind-blowing social media statistics: One year later. It really puts in perspective how much the internet and social media has changed our personal lives and the way we do business.

While researching for this post, I found this Press Release dated 2002, July 12 : Carnegie Mellon Study Reveals Negative Potential of Heavy Internet Use on Emotional Well Being
Though it’s 9 years old, it poses questions and concerns that are still relevant today. How much is too much? Are you monitoring your children’s time spent online? Are you substituting online relationships for interaction with family and close friends?
So how many hours do you spend online per week?
Where do you spend most of your time online? Email, Social Media, Games, Movies or News?
Do you “unplug” on a regular basis?


[This post originally written for Linking Triad]
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  • http://twitter.com/LisaSullivan Lisa Sullivan

    Considering that I am the Digital Media Marketing Director for the Triangle’s leading real estate company, I am engaging in social networks 3/4 of my work day on average. Whether that’s scheduling Tweets, responding to Tweets, posting to our Facebook, Google+, or Pinterest accounts and responding to all, uploading a video to You Tube (or editing video), researching or writing a blog post, bottom line is the majority of my daily job is spent online building the communities we are fostering on each platform.

    On a personal level, I’m probably online 5 (maybe 6) hours a week, but that’s because my own personal blogging has taken a back seat or I’d stretch that to close to 10 hours a week. And I do unplug every weekend, with the exception of Facebook. My Facebook profile is mainly personal and I do keep up with my friends and family there. Even then, my time on there isn’t for very long. I treasure my personal offline relationships so much that the idea of unplugging on the weekends is really not a stretch for me.

    Great article, Danielle. Whether as marketers or on a personal level, it’s important to take stock in how much time we do spend online. From a marketing standpoint, we can’t devote ALL of our time online either. We must find a healthy balance between online and off-line engagement too or we aren’t truly building relationships that assist with our marketing efforts and goals, right?

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